Fashion

Valued for its durability, resilience and elasticity, recycled tyre rubber has found particular application in shoes, bags and accessories.

The fashion industry has become a prominent advocate for sustainable living, with manufacturers increasingly producing garments from recycled materials. As more raw materials are recognised for their recyclable potential, designers are embracing recycled tyre rubber to create sustainable everyday fashion.

Hugs&Co

Hugs & Co. is a premium British footwear brand founded by brothers Benjie and Hugo Davis. The brand’s commitment to introducing sustainability into the luxury footwear market inspired the design of a new style of loafer incorporating a sustainable element. As it happens, investing in recycled tyre rubber to create a high-quality sole proved to be the creative spark that led Hugs & Co. to launch its flagship range of TS1 Driving loafers. Tastefully finished with Italian leather uppers, the TS1 loafer is now the brand’s signature product, distinguishing Hugs & Co. from its competitors. After experimenting with sole designs inspired by the tread of historic racing tyres, the Davis brothers realised they could utilise actual tyre rubber. Although aware of its previous use in footwear, such as Africa’s 1000 Miler sandals, luxury shoes had yet to incorporate this material. Benjie Davis hand-crafted the first prototype using a racing car tyre from a previous project.

Indosole

Crafted from 40% recycled tyre, 30% natural rubber, and 30% new material, Indosoles epitomize sustainability. Leveraging innovative Sole Engineered Tyre Technology (SETT), Indosole transforms recycled tyres into powder, enabling the creation of each new pair. This process ensures that their footwear not only delivers on quality and comfort but also contributes to environmental preservation by repurposing materials that would otherwise go to waste.

SEAL International

SEAL® is dedicated to environmental sustainability, creating a diverse range of bags and accessories from recycled tyre tubes sourced from large vehicles and trucks. Known for its commitment to high quality and exacting standards, SEAL’s “handmade in Japan” craftsmanship is evident in every product. Each item is meticulously crafted by skilled Japanese artisans, resulting in unique patterns and textures that highlight the brand’s dedication to both craftsmanship and sustainability. SEAL focuses on maximising the use of tyre materials and designing bags that reflect the brand’s distinct character.

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