Repurposed Performance

Tyres
Retyred.

We don't see an old tyre as waste. We see a high-tech resource that has already proven its strength over thousands of miles. Now it's time for a new purpose.

Discover the possibilities

Asphalt●Concrete●Sport & Leisure●3D Printing●Cement Booster●Water Purification●Energy●Pyrolysis●Asphalt●Concrete●Sport & Leisure●3D Printing●Cement Booster●Water Purification●Energy●Pyrolysis●

150 000

tonnes of end-of-life tyres a year in Sweden and Norway

50%

lighter concrete when rubber is added

materials: rubber, steel and textile

High-tech material

Circular material

Customised material

The Rethink Philosophy

Retyred

We collect tyres that have finished their primary journey on the road.

Reimagined

We look beyond the tread to see the potential of the material.

Repurposed

We engineer high-grade rubber, steel and textiles for new purposes.

Three materials. Endless properties.

Rubber

Sound-absorbing · Elastic · Grip

Steel

Grip · Friction-creating · Shock-absorbent

Textile

Shock-absorbent · Temperature-resistant · Thermal insulation

Explore our materials

Rubberised bicycle lane through a birch forest

Quality-assured

Documented from tyre to new purpose.

Controlled sourcing, state-of-the-art production, and a value chain certified by CERUB — the industry standard for responsibly recycled rubber, steel and textiles.